Privacy Policy – Native Metrics

Last updated: June 5, 2025

This Privacy Policy (“Privacy Policy”) describes what information v3 Ventures Group LLC (“our,” “us,” or “we”) collects through our websites, applications, products, and services (collectively, the “Services”), how we use that information, and some of your privacy rights regarding that information. This Privacy Policy may change from time to time. Please check back frequently for updates. By using any of our Services, you consent to the collection, use, and sharing of information as set forth in this Privacy Policy.

This Privacy Policy covers:

What information we collect and how we collect it.
Use of information and how we use and share the information we collect.
How we store and protect the information we receive.
Privacy practices of third parties.
Your rights in information.
How you may exercise your rights.
More information.

1. What information we collect and how we collect it.

1.1. User Information; Use of Services. We collect information from you when you voluntarily provide it to us (for example, if you contact us for customer support or another matter, your email address and, if provided, your name). When you use the Services, we may collect information such as (a) your computer or device type, (b) browser identifier, (c) your IP address, and/or (d) anonymous advertising identifiers. The categories of information we may collect, and have collected within the last twelve (12) months, includes:

Category of Information	Examples
Identifiers	Online identifier, Internet Protocol address, or other similar identifiers and, if provided to us for purposes of customer support or another matter, real name, email address, and/or postal address.
Categories of personal information described in subdivision (e) of Section 1798.80 of the California Civil Code.	If provided to us for purposes of customer support or another matter, name, telephone number, address. “Personal information” does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records.
Commercial Information	Records of services obtained or considered, or other consuming histories or tendencies.
Internet or other electronic network activity information	Information regarding a consumer’s interaction with an Internet Web site, application, advertisement.
Inferences drawn from any other information	Data reflecting a consumer’s preferences, characteristics, habits, attitudes, predispositions, intelligences, and abilities.

The categories of information described above are collected from the following categories of sources:

Directly from you or your agents, such as through your submissions to the Services.
Directly and indirectly from activity through the Services, such as through your interaction with the Services.
From third parties that work with us to provide the Services.

Additional categories of information will not be used for materially different purposes without first updating this Privacy Policy.

1.2. Cookies, web beacons, and similar technologies. We use cookie, web beacon technology, and/or similar technologies (e.g., pixels) (referred to collectively as “Trackers”) to provide functionality and associate certain Internet-related information about users of our services (such as Internet Protocol address and Web browser used) with certain online behaviors, such as opening or clicking on a particular online advertisement.

(a) Cookies. A cookie is a small amount of data stored on your computer or device that allows us and/or third parties that we work with to identify your IP address with corresponding information within our Services. We and/or such third parties may use cookies to track individual responses or views of advertisements and use this information to help predict what other advertisements may be of interest to you and enable you to receive customized advertisements or content. To learn how to remove cookies placed on your computer or device, please see Section 6 below.

(b) Web beacons. A web beacon is programming code used to display an image on a web page and can also transfer an individual user’s identification to a database and associate the individual with previously acquired information about the individual. Web beacons enable us to track certain Web sites visited by users of the Services or advertisements viewed online. Web beacons help determine products or services in which users may be interested and help track online behaviors for marketing purposes.

Information is collected directly from advertisements delivered through the Services or indirectly through third parties with whom we contract to display advertisements. We may set a Tracker on your computer or device when you use the Services. After a Tracker is set, we may track how users interact with advertisements and the Services or a third party property.

1.3. Third Party Providers. We may obtain information from third party providers or services, such as advertisement providers, platform providers, analytics providers, or other third parties with whom we have a business relationship.

1.4. Information from Minors. MINORS UNDER THE AGE OF 18 SHOULD NOT PROVIDE ANY PERSONAL INFORMATION THROUGH THE SERVICES, INCLUDING THEIR EMAIL ADDRESS, TO US. If we are notified that we have personal information about a minor under the age of 18, that information will be promptly deleted from our Services.

2. Use of information and how we use and share the information we collect.

2.1. Discretion to Use Information. Information voluntarily provided to us or lawfully obtained by us may be used by us for any lawful purpose, including the sale, lease or transfer of the information to third parties, such as publishers, advertisers, advertisement providers, and data aggregators, for marketing purposes.

2.2. General Uses of Information. Information collected by us is used to:

Fulfill the purpose for which the information was provided.
Perform activities described when collecting information or as set forth in the California Consumer Privacy Act (“CCPA”) or other applicable law.
Provide you with information, products, or services that have been requested.
Perform internal and external marketing, including delivery of targeted advertisements and information.
Carry out obligations and enforce contractual rights.
Improve the Services, such as through testing, research, analysis, and development.
Respond to requests from law enforcement and government organizations as required by law, court order, or government regulation.
Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets whether on an ongoing basis or as part of a discrete transaction in which collected information is among the assets transferred.

2.3. Targeted Advertising and Information. We may use information to target advertising and other information more effectively. We may use Trackers to associate users of our Services with other information we have collected and attempt to show related information and advertising for products and services to which users may respond. For example, we may notice that a certain grouping of users clicked on a certain advertisement and use that response to deliver a related advertisement.

2.4. Legal Process. We may disclose information to respond to subpoenas, court orders, and other legal process as required by law.

2.5. Summary Information. We may sell or transfer non-individualized information, such as summary or aggregated anonymous information about users of the Services or sub-groups of users.

2.6. Disclosure and Sale of Information. We may sell or disclose information for a business purpose. For example, we may share information to service providers who perform services on our behalf or to third parties such as advertisers, advertisement providers, or analytics providers. The definition of a “sale” of information is broadly defined under certain applicable laws to include sharing information with advertisers and analytics providers and other service providers. In the past twelve (12) months, we have disclosed identifiers for a business purpose.

2.7. Microsoft Clarity and Microsoft Advertising. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our Services. Website usage data is captured using first and third-party Trackers to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement (https://privacy.microsoft.com/en-US/privacystatement ).

3. How we store and protect the information we receive.

3.1. Storage of Information. We store information on servers or other equipment that have security measures designed to protect against the loss, misuse, and alteration of the information under our control. We also maintain physical and procedural safeguards designed to protect information. Notwithstanding such measures, we cannot guarantee that such security measures will prevent information from being illegally accessed, stolen, or altered.

3.2. Retention of Information.We retain information for as long as necessary to provide our Services, in accordance with our record retention policies, and to meet legal, financial, and operational requirements. This includes for purposes of (a) maintaining financial and transactional records, (b) performing statistical analysis, (c) disaster recovery and business continuity, (d) complying with applicable laws and regulations, and (e) resolving disputes or enforcing our agreements.

4. Privacy practices of third parties.

4.1. Third Party Trackers and External Links. Third parties that place advertisements through our Services may use their own Trackers to collect information about you. We may place Trackers of third parties with whom we work on your computer or device. We do not control the use of such technology by third parties. The Services may contain links to third party websites or services. We are not responsible for the privacy practices or the content of those websites. We encourage you to read the privacy policies of any third party sites and services. This Privacy Policy does not apply to the practices of third parties, or to people that we do not employ or manage. We are not responsible for the privacy practices of third parties.

4.2. Affiliated Companies. We may disclose or transfer information to entities wholly owned or controlled by us, in our discretion.

5. Your rights in information.

You may have rights under certain applicable laws regarding information about you collected by us (for example, residents of California under the CCPA, residents of Virginia under the Virginia Consumer Data Protection Act, residents of Colorado under the Colorado Privacy Act, residents of Connecticut under the Connecticut Data Privacy Act). Such rights may, if applicable. include:

The right to know what categories and specific pieces of information are collected, disclosed for a business purpose, or sold by requesting this information from us.
The right to request correction of your information that is inaccurate or incomplete.
The right to request deletion of your information collected or maintained by us.
The right to opt-out of the sale of your information that we have collected.
The right to opt-out of processing of your information for targeted advertising.
The right to opt-out of profiling performed in furtherance of decisions that produce legal or similarly significant effects.
The right not to receive discriminatory treatment by us for choosing to exercise your privacy rights.
The right to designate an authorized agent for making requests under the CCPA or other applicable law on your behalf.

6. How you may exercise your rights.

6.1. Cookies. To prevent the tracking of your behavior on a website, turn off cookies from that website and do not click on or interact with any advertisements. Check instructions about your web browser to learn how to prevent placement of, or how to remove, cookies placed on your computer or device by us. You can opt-out of receiving cookies from a variety of ad providers and ad servers by visiting the following sites and following the instructions provided: http://www.youronlinechoices.com/ and http://www.aboutads.info/choices.

Please note that we do not have a mechanism or process to respond to any “do not track” signals which a web browser may send or receive, other than as described in this section.

6.2. Browser Extension. If you installed a browser extension through our Services, you may uninstall that application by following the instructions provided by the applicable browser provider. For example, in Google Chrome, right select the browser extension’s icon to the right of your address bar and select Remove from Chrome. If you don’t find the extension, at the top right, select More > Extensions > Manage extensions, and select Remove on the extension you want to remove, then to confirm, select Remove.

6.3. Request to Delete Your Information. Due to the nature of the information collected by us, we are unable to know or verify your identity with information that we collect. If you have questions, please email us at privacy@nativemetrics.com or write to us at the address provided at the end of this Privacy Policy.

6.4. Request to Opt-Out of the Sale or Sharing of Your Information. Due to the nature of information collected by us, we are unable to reasonably link that information with you or your household and, therefore, are unable to process a request to opt-out of the sale or sharing of information. If you have questions, please email us at privacy@nativemetrics.com or write to us at the address provided at the end of this Privacy Policy.

6.5. Other Rights. If you have questions about other lawful rights you may have, please contact us by email at privacy@nativemetrics.com or the address provided at the end of this Privacy Policy.

6.6. Designating an Agent. To designate an authorized agent to exercise rights on your behalf, please email us at privacy@nativemetrics.com. We may request information from you in order to verify your identity when designating an authorized agent. We may also ask for your authorized agent to provide a written permission from you giving them authorization and verify their own identity by submitting information requested by us.

6.7. Appeal. With respect to our response to a lawful request that you make, you may appeal our decision by emailing us at privacy@nativemetrics.com stating that you wish to appeal.

7. More information.

Please check back frequently for updates to this Privacy Policy. If you have questions about this Privacy Policy or your rights under this Privacy Policy, please email us at privacy@nativemetrics.com or write to us at v3 Ventures Group LLC, 420 Nichols Rd., 2^nd Floor, Kansas City, MO 64112.